About The Brand

The Sotheby’s Auction House was founded in 1744 and since has earned the Sotheby’s name renown as a marketer of the world’s most valuable and prestigious possessions. In 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was founded.

This Sotheby’s International Realty network is now made up of more than 20,000 sales associates in approximately 880 offices in 70 countries and territories across 6 continents worldwide with over $95 billion dollars in sales volume in 2016.

The Sotheby’s International Realty brand takes great pride in presenting to the world unique places and their stories, and in using our innovative marketing tools, global network and relationships with discerning buyers to perfectly match time-honored properties with those who will appreciate them and give them new life.

ARTFULLY UNITING EXTRAORDINARY HOMES WITH EXTRAORDINARY LIVES.

Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.

POWERFUL MARKETING TOOLS

Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.